After the most popular market, XCMG opened up a Xi

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After the launch, XCMG opened up the market for remanufacturing pile products Xintiandi

after the launch, XCMG opened up the market for remanufacturing pile products Xintiandi

China Construction machinery information

recently, 10 remanufactured rotary drilling rigs of XCMG foundation engineering machinery company were sold, which is another batch of large orders after XCMG sold 30 remanufactured rotary drilling rigs to Fujian pingqiang international last year

after the launch of the market, XCMG opened up a Xintiandi for the remanufacture of pile products

as the two sessions are approaching, supply side reform has become a hot topic of concern. Due to the cliff like decline of the domestic construction machinery industry for more than three consecutive years, this year has become a tough year for enterprises to deal with risks and challenges. XCMG is soberly aware that it can no longer take the ride of the rapid development of the national economy, and there will be no old capital to eat and no shortcuts to take. Only by starting with product competitiveness and basic management, asking for cash flow from the stock and profits from the back market, can it win this tough battle of overcoming difficulties and reform and development

how to develop the post market? XCMG foundation Co., Ltd., a leading enterprise of domestic column machinery, has pioneered the development of remanufacturing industry in continuous exploration since 2013. After the remanufacturing center was established in early 2013, it professionally undertook the remanufacturing, production and sales of large-scale infrastructure construction equipment. In the first year of its establishment, the remanufacturing sales revenue exceeded 100 million yuan, doubled in the second year, and continued to lead the industry, creating a new profit growth point for the company

the exploration and application of remanufacture of pile engineering products, starting from the height of the company's development strategy, accurately locate the bottleneck problems, focus on rapid asset revitalization, reducing maintenance costs, and innovating the sales model, commit to the integration of remanufacture production and marketing of large-scale foundation construction equipment, constantly dig deep into the post market depth, and promote the revitalization of enterprise assets

build a "multi track" marketing system to promote the market circulation of remanufactured products

build a wide range of platforms and strengthen the construction of sales channels. Relying on the company's new machine sales platform, we will focus on the development and training of professionals. In 2019 and 2020, the import volume of waste paper will be 12million tons and 7.5 million tons of used car agents, respectively, and continue to expand the market influence and competitiveness of remanufactured products. Through appropriate channel mode, lay out appropriate products, lay the foundation for market sales, adhere to the principle of "selection is more important than training" in the core dealer selection link, and fully identify the business ability of dealers

establish a new business operation mode and make full use of e-commerce platform. In order to promote the development of the five business modules of the post market, optimize their own resources, and establish a post market e-commerce platform - XCMG foundation second-hand station. Establish a cooperative relationship with the construction unit to promote the development of business. Seize the opportunity to maintain the relationship with "handpiece" and other important customers, formulate mutually beneficial sales policies, and promote the sales of remanufactured products; For some customers who are new to the piling industry, help them find projects, and provide support for the construction method of rotary drilling rigs, so that customers can make profits as soon as possible, so as to win sales opportunities and gain good market influence

vigorously promote overseas market sales based on the platform of import and export companies. Using the group's import and export companies and border trading companies, and with the help of the company's overseas project team to develop professional agents, promote the export of remanufactured products to form a scale. Take rich measures to promote the innovation of sales mode. For some hot markets, introduce the "group purchase" method of the fast-moving industry into the industry, formulate the "group purchase" scheme, seize the market opportunity and improve the product share; Carry out scientific project-based management method, mobilize all links with the greatest advantage to meet the needs of users in all aspects under the limited resources; Research, analyze and customize humanized and complete construction solutions specifically for users' needs and complex strata, so as to ensure service with construction methods and promote sales with services. At the same time, sales modes such as rent for sale, replacement and trade in are introduced to provide users with a combination menu to meet their different needs

"internal and external linkage" to carry out leasing business, expand the value-added mode of remanufacture

with the help of platform enterprises in XCMG group, comprehensively promote leasing business. Seize the equipment demand of customers of the national prefix system, which has surged driven by the "the Belt and Road", and increase the scale contribution of system customers through complete set leasing, engineering cooperation and other ways. Set up a professional equipment management team to provide a full set of construction solutions. In order to carry out post market business better, the basic company cultivates a group of compound talents who understand products, know technology and know business, communicates with customers, formulates model selection schemes for customers, solves users' problems, explores customers' potential needs, and is responsible for the industry. In addition, it can also do 30 ° impact business negotiation, payment collection, equipment management, etc., promote the development of leasing business, quickly revitalize assets, reduce risks, and promote agents Large enterprises, large customers and other social business resources promote the leasing market of various products of the company and form new digestion channels and methods. The professional leasing team is well known, which has promoted the rental income to more than 5 million yuan and achieved good benefits

cultivate the "pentathlon" manipulator to ensure the efficient operation of the leased equipment. Accurately grasp the new characteristics of the industry, comprehensively cultivate the "pentathlon" robot operators who understand the product principle, can operate skillfully, can choose the working method, specially judge the fault, and carry out fine maintenance, improve the robot teacher team, establish the robot talent pool, support the product working method and on-site service demand, better consolidate the customer base, expand the market share, increase free training of the robot operators in the service items, and adopt skill training, academic lectures, internships At the monthly regular meeting, the "zero distance" field battle, symposium, etc., XCMG foundation has specially established a robot club with different performance characteristics, and regularly held a robot Symposium. On the basis of reassuring users, the service life of the equipment will be extended to the maximum extent, and the value of the rotary drilling rig will be maximized

create "worry free service" to ensure that remanufactured products meet users' value-added needs

layout services and spare parts points, and improve service efficiency. Complete construction schemes such as rapid response service, solving construction problems, and on-site training of machine operators are used to realize value-added services for remanufactured products. XCMG foundation has set up more than 20 service stations and a professional service team, which has grown from less than 20 people in 2010 to more than 100 people now, so that there is a market, there is sales, there is equipment, there is service, and the coverage rate has reached 100%

establish a professional service support team to provide value-added services. Select and employ experienced high skilled talents to form a professional remanufacturing service team, which has reached 30 people at present, to provide strong technical support for customers and solve difficult and miscellaneous diseases and construction failures in the market

promote active services and visits to improve user satisfaction. Establish a professional service team, increase the movement of the construction site, promote the sales of spare parts with service and maintenance, and establish a service team composed of experienced skilled personnel to be responsible for the maintenance of in package, out of package and leased equipment, reduce the downtime of customer equipment due to inadequate maintenance, ensure the normal operation of equipment, and promote the sales of local spare parts

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